Los Angeles-based swimwear company Anchor contacted us to create a logo for their new line.
Anchor is for the young, stylish, and fashion-forward which is exactly why we decided to go with eye-catching colors of light blue and reddish-orange--putting a new twist on the classic yacht club basics of red and blue.
We picked our brains on what would be the best font for this project and came to the conclusion that 'Didot' would be the best fit, a more playful and youthful take on the Serif font.